The National Rifle Association and the Media

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Were it not for the negative coverage that it receives from elite American news organizations, the National Rifle Association and American gun culture as a whole would not be in the position of strength they enjoy today. The more negative coverage the elite media have dished out, the more people have been attracted to NRA and gun culture. Brian Anse Patrick presents the evidence for this startling case. As an analysis of the data unmistakably shows, not only are the elite media systematically biased against NRA, they have indeed inadvertently helped to mobilize American gun culture, making it one of the most successful social movements of modern times.

In the new edition of this groundbreaking study, with a new Foreword by the author, Prof. Patrick makes his case. The evidence is incontrovertible and based on scientific content analysis of ten years of actual NRA coverage in many elite news publications, compared and contrasted with similar coverage of other major American social movements.

Additionally, Prof. Patrick presents an innovative model for how information is disseminated from top-to-bottom in the mainstream media which he terms “administrative democracy,” and suggests how groups like the NRA flourish in part because of the increasing availability of non-centralized social media which allow dissenters from the prevailing media paradigm to construct their own narratives with which to understand society and their place within it. Written in a lucid and penetrating style, this book should be of interest to readers on either side of the gun rights debate, as well as to those wishing to study the workings of a successful citizens’ advocacy network.

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Brian Anse Patrick (1954–2016) was a professor in the Department of Communication at the University of Toledo. He was the author of Rise of the Anti-Media: Informational Sociology of the American Concealed Weapon Carry Movement, a study of how advocates for the concealed carry movement in the US have successfully used alternative forms of media to successfully combat the opposition of informational elites, and The National Rifle Association and the Media: The Motivating Force of Negative Coverage, a landmark study of how negative bias in media coverage has actually benefited the NRA as a social movement. Both of them have been reprinted by Arktos. Prof. Patrick, in addition to holding a Ph.D. In Communication Research from the University of Michigan, was nationally recognized as an expert on American gun culture and on the history and technique of propaganda. Arktos has also published his books The Ten Commandments of Propaganda, which is a practical “user’s guide” to both the effective employment and understanding of propaganda, and Zombology: Zombies and the Decline of the West (and Guns), which is a study of the cultural and political implications of the zombie phenomenon in Western life, most especially in what it reflects of American gun culture. (Go to author page)

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