Zombology

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In films, television, books, games, pornography, and now even in firearms and ammunition being sold to the American public, zombies are one of the mainstays of the popular culture of our time. Far from being only a passing curiosity, Brian Patrick dissects the zombie, showing it as the articulation of deep-seated fears within the Western psyche, a symbol in fact for the growing dehumanization that many of us observe, or perhaps sense without fully realizing it, in modern civilization.

Patrick connects the zombie phenomenon to previous historical occurrences, drawing on both religion and psychology to show how such symbolic tropes that lodge in the collective unconscious of a culture are reflective of the psychological needs of large numbers of people in times of crisis. Patrick likewise shows how zombiedom has manifested particularly in American gun culture, and how this relates to the growth of a large-scale citizens’ activist movement in favor of gun rights.

Also included are practical tips on how to stay out of the clutches of zombiedom. Zombology is more than just a book about zombies, however. The zombie, for Patrick, is a peculiarly Western phenomenon, and as such, he examines how it can be seen as a manifestation of not-so-abstract forces battling for the future of our civilization: will collectivization or the individual, dream or reality win out? Patrick offers his own diagnosis.

At the very least the zombie adds some much-needed psychic contrast to the cold, to the grey and to the unending. It also provides a face, albeit necrotic, to the seemingly impersonal sociological forces that undermine the West; for in a near-perfect correspondence with the zombie, the West itself appears to be necrotic in a galloping way. Both need brains to ease the pain. — p. 48

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Brian Anse Patrick (1954–2016) was a professor in the Department of Communication at the University of Toledo. He was the author of Rise of the Anti-Media: Informational Sociology of the American Concealed Weapon Carry Movement, a study of how advocates for the concealed carry movement in the US have successfully used alternative forms of media to successfully combat the opposition of informational elites, and The National Rifle Association and the Media: The Motivating Force of Negative Coverage, a landmark study of how negative bias in media coverage has actually benefited the NRA as a social movement. Both of them have been reprinted by Arktos. Prof. Patrick, in addition to holding a Ph.D. In Communication Research from the University of Michigan, was nationally recognized as an expert on American gun culture and on the history and technique of propaganda. Arktos has also published his books The Ten Commandments of Propaganda, which is a practical “user’s guide” to both the effective employment and understanding of propaganda, and Zombology: Zombies and the Decline of the West (and Guns), which is a study of the cultural and political implications of the zombie phenomenon in Western life, most especially in what it reflects of American gun culture. (Go to author page)

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